| For their U.S. sales conference and product launch of the drug Rebif, SceneMakers was hired by CPR Worldwide, a London based PR agency, to produce three days of meetings and events for their client, Serono. |
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| SceneMakers was responsible for assisting with meeting planning, working with the client on scripting, show management, scenic design for 4 sets, entertainment, graphics, corporate video, two evening events, three days of meetings; including sound, lighting and AV. |
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| Serono wanted to tag their conference onto the heels of the 2002 Winter Olympics in Salt Lake City. The conference had an Olympic theme, suggesting life, strength, health and vitality. The theme was a fitting backdrop for the U.S. launch of the drug Rebif, a Multiple Sclerosis drug, that has been hailed as miraculous. |
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| The main conference stage was designed around an icy, wintry theme, complete with a large Olympic cauldron, which was lighted by a torch that was symbolically carried from Geneva, Switzerland, to Boston, to Salt Lake City. It was the Rebif torch of Knowledge. A custom musical piece and dance were written as an opener for the event. The dance featured young, energetic dancers who are in the prime of health in their lives; dancing symbolically with the Olympic torch and other props. For three days of meetings, Serono’s sales force heard panel discussions by patients and doctors regarding the disease and the drug, participated in various game show type, scripted educational presentations, and listened to educational speakers. |
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| The conference moved to Deer Valley, for a corporate team building event in the snow. Serono sales staff participated in teepee building, avalanche training, crevasse travailing, and survival skills. The day was capped off with a lodge party, featuring all-american fiddling and a western hoe down. |
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| Later in the week the conference events were wrapped up at the Grand America Hotel with an all-american evening of Broadway hits. Scenemakers mounted a Broadway show, featuring music from Broadway musicals, with the Joe Muscalino big band, singers and broadway dancers. The evening was high energy, and the crowd enjoyed themselves til midnight with popular music, good food, drink and games. |
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| The corporate conference and product release was a total success for Serono. The product launch garnered high publicity from 6 major U.S. television networks. SceneMakers was congratulated on the degree of organization and detail that made the conference a success. The production efforts were seamless, between SceneMakers and CPR Worldwide, in producing an effective and motivational series of events for Serono. |
